Competitor Citation Analysis
See which directories your client's competitors rank on. Build a prioritised gap list sorted by domain authority. Know exactly which directories to target first.
Free for Agencies
Citation Finder & Citation Scanner
Citation Finder & Citation Scanner
Free for Local SEO Agencies
NAPally's citation finder and citation scanner runs deep NAP tracker audits across 200+ directories. Find what's missing, what's inconsistent, and what your competitors have that your clients don't — all in one local SEO reporting dashboard.
See It In Action
What a Local SEO Reporting & Citation Health Report Looks Like
Acme Plumbing Services
123 Main Street, London, EC1A 1BB · +44 20 7946 0958 · acme-plumbing.co.uk
Poor (0–39)
Fair (40–64)
Good (65–84)
Excellent (85–100)
| Directory | Status | Business Name | Phone | Address | Notes |
|---|---|---|---|---|---|
| Google Business Profile | Found | ✓ Match | ✓ Match | ✓ Match | — |
| Bing Places | Mismatch | ✓ Match | ⚠ Different | ✓ Match | Old phone number |
| Yell.com | Found | ✓ Match | ✓ Match | ✓ Match | — |
| Thomson Local | Not Found | — | — | — | Not listed |
| Foursquare | Mismatch | ⚠ Different | ✓ Match | ⚠ Different | Old address used |
| Bark.com | Not Found | — | — | — | Not listed |
| Bing Places | Found | ✓ Match | ✓ Match | ✓ Match | — |
| Apple Maps | Found | ✓ Match | ✓ Match | ✓ Match | — |
Competitor Gap Analysis
| Competitor | Directories Found On | Not Listed On | Advantage |
|---|---|---|---|
| Competitor A (London Plumbing Co.) | 148 directories | 52 not listed | +48 vs your client |
| Competitor B (QuickFix Plumbers) | 97 directories | 103 not listed | +3 vs your client |
Duplicate Detected — Top Directory (2 listings found)
Recommended: Request removal of duplicate listing
Features
Everything Included in Every Citation Scan & Citation Monitoring Report
Before & After Snapshot Reporting
Every report is saved. Track Citation Health Score changes over time and export before/after snapshots to prove ROI to clients. The most powerful retention tool in local SEO.
Duplicate Checker
The tool scans for duplicate listings across all monitored directories. Duplicates are flagged with the affected directory and recommended action. Duplicates suppress rankings — find them fast.
NAP Tracker & Inconsistency Audit
Every found listing is compared field-by-field — business name, address, phone, website — against the agency's canonical NAP. This NAP tracker delivers color-coded results: green (match), amber (partial), red (mismatch). Based on Local SEO research and industry benchmarks for citation consistency.
GBP Reporting & Agency Analytics API
A REST API endpoint lets agencies pull citation and GBP reporting data directly into Agency Analytics, SE Ranking, or any custom local SEO reporting tool. White-label compatible — your clients see your brand, not ours.
Your Score Explained
How the Citation Health Score & Citation Monitoring Works
Poor (0–39)
Fair (40–64)
Good (65–84)
Excellent (85–100)
Presence 30%
Consistency 40%
Authority 20%
Freshness 10%
Credit Bundles
Need More Than 5 Scans Per Week?
Purchase credit bundles for deeper usage. Credits never expire — use them when you need them.
| Bundle | Credits | Price | Price per Credit |
|---|---|---|---|
| Starter | 20 | $29 | $1.45 |
| Growth | 60 | $69 | $1.15 |
| Agency | 200 | $179 | $0.90 |
| Enterprise | 1,000 | $699 | $0.70 |
Credits never expire. Purchase when it suits you.